The Bachelor's degree program "Transcultural Communication" with Arabic at ITAT enables the systematic development of professional language and cultural skills as well as a comprehensive insight into the diversity of the Arab world.
In addition to the acquisition of language and writing skills and the deepening of communication skills in various media - whether written, oral or digital - the focus of this degree program is on the structured teaching of intercultural skills. These skills are of great value in a globalized world, as they go hand in hand with an awareness of cultural differences, communication styles and social and religious norms.
A central concern of our team in the Arabic department is to promote students' cultural sensitivity. The fundamental knowledge gained through the intensive study of the Arabic language and the cultures in which different varieties of Arabic are spoken opens up a wide range of career prospects in international companies, the media, NGOs, public administration and in the field of intercultural education. The global importance of the Arabic language in business, politics and diplomacy lends additional relevance to this degree and opens doors to challenging professional positions in international contexts.